American Disability Association: For some, it’s Mt. Everest

NAME: For some, it’s Mt. Everest

WHO: American Disability Association

WHEN: February, 2007

WHERE: United States

WHAT: American Disability Association put a picture on the stairs with quote that says: „ For some, it’s Mt. Everest. Help build more handicap facilities.“

WHY: This ad was made to raise awareness of need for more handicap facilities all around cities.

TARGET GROUP: Passengers, responsible people for building facilities

Link to the case study