NAME: Positive messages by Valentino 2nd edition
WHO: Agora Aveiro
WHEN: 2014
WHERE: Aveiro, Portugal
WHAT: Volunteers of Agora put papers with positive messages all around Aveiro. Papers were saying “Take what you need” and passengers could take little pieces of papers that had written: “hug”, “kiss”, “laughing out loud”, “patience”, “smile”,”tranquility”..
WHY: This activity was made to make people smile and feel good about them in stressful and fast lifestyles.
TARGET GROUP: Citizens of Aveiro
Guerrilla marketing ideas for non-profit organisations 