End It Coalition: End It Movement

NAME: End It Movement

WHO: End It Coalition

WHERE: United States

WHEN: 9 OF APRIL, 2013

WHAT: They use red X’s to build awareness for ending human trafficking. End It Movement encouraged all of its supporters to draw a red X on their hands. The idea was that others would see all the X’s and ask what they meant, and this would build awareness of human trafficking and more people would desire to end it.

WHY: Because slavery is the 2nd largest global organised crime.

TARGET GROUP: Everybody on the world

Link to the case study

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