NAME: Buckle up, stay alive
WHO: Canadian provincial agency Societe de l’assurance automobile (SAAQ)
WHEN: August 2012
WHERE: Quebec, Canada
WHAT: SAAQ developed a set of posters for raising awareness of safe driving and using seat belts. They were displaying in bars and restaurants from August 27 to September 23, 2012.
WHY: To this day, there are still drivers and passengers who die in road accidents because they were not buckled up. Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident.
TARGET GROUP: Young driver between 16 and 24
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